Whilst my career has always been in marketing, I originally started out in hospitality - inspired by many childhood opportunities to travel internationally AND a huge love of beautiful interiors.
In 2007 I took my first specialised digital marketing role and it's safe to say the digital bug got me good.
My expertise spans small brands, global beauty brands, and the even the brands that give you bill shock on a quarterly basis [hello Energy sector 👋🏻]
I’ve been challenged by, and enjoyed working with large teams and small teams, both client side, and agency side.
Before I had my son, I was happy climbing the rungs of the corporate ladder at my dream role in the beauty business. I planned on continuing to work in corporate post maternity leave, but it was during this time that I saw a glimpse of a different life.
I’d always given 150% to my work and I knew that even part time hours would still be demanding of my best self, when I knew I wanted to dedicate my very best to my growing family.
It was time to take the leap, as many women do during Mat leave, and go out on my own.
The ever-changing digital landscape and an incredibly diverse range of brand experiences kept my creative and analytical brain happy for close to 14 years.